Roofers, HVAC companies, and remodelers spend real money on boards, benches, and truck wraps — and renew them on a feeling. Calls came in; the yard signs multiplied; business was good. Was it the board on Route 9? Nobody knows.
Homeowners genuinely don’t remember. They saw your board for months, then searched your name, then clicked an ad — and whichever touchpoint the intake form asks about gets the credit. Meanwhile the media company reports impressions: how many cars drove past. Exposure isn’t outcomes, and everyone buying the boards knows it.
Put a every face registered with its own QR and the guesswork ends at the response: timestamped, located, tied to one placement. No recall, no survey, no shared credit. The response starts an intake, the intake becomes a scoped job, and the attribution rides the whole chain — contact → scope → booked → completed.
Home services is seasonal in a way lawyers and dealers aren’t — storm season, AC season, remodel season. Face-level data shows which boards produce in which months, so you can shift placements with the calendar instead of renewing the same steel year-round. Your best storm board and your best remodel board are probably not the same board.
With booked-job counts per face, renewal is arithmetic: this board produced eleven roofs, that one produced two service calls. Concentrate spend where jobs come from, negotiate the underperformers with data, and test creative like the digital team does — two messages, two boards, real booked results.
Walk the intake as your customer would — branded to your company, in under a minute.
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